We are a full service, turn-key company. We provide everything from initial marketing plans to final reporting and billing/collections all in-house and as part of our process. We employ nearly 70 professionals in creative, marketing, editorial, sales, eMedia, production and distribution roles — all of them focused on producing media products that strengthen your connection with your customers.
Through our sales and sponsorship team we were able to return $4 million to our clients in 2009 through revenue-sharing.
We work with our clients to develop a comprehensive integrated audience marketing strategy that includes:
- Developing promotional materials to drive traffic and usage of online products
- Cross-promoting with social networking and mobile applications
- Collecting and analyzing all metrics and web analytics
- Delivering metrics presentations to advertisers and their agencies
- Using metrics to evaluate and maximize all audience promotions
We provide comprehensive post-project data analysis for our clients and complete ROI reports for paid sponsors. The reports we provide include the following:
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Website Metrics
- Page views
- Visits
- Unique visitors
- Average time spent per visit
- Top 25 pages
- Site sections
- U.S. states
- Countries
- Referring domains
- Exit links
- Podcast/video number of plays
- For our online buyers’/product guide — top 25 categories searched and top 25 keywords searched
- Paid sponsor ad clicks/impressions
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Mobile Metrics
- Number of downloads
- Number of unique users
- Number of headlines viewed
- Number of stories viewed
- Unique users by platform
- Sharing metrics (email, Twitter, Facebook, Delicious)
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Texting Metrics
- Total opt-in
- Total opt-out
- Total mobile app download messages (if applicable)
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Eblast Statistics
- Number sent
- Number delivered and delivery percentages
- Number opened and open percentages
- Number of clicks and click percentages
- Averages for all eBlasts sent on behalf of client
- Paid sponsor ad clicks/impressions
