Heart of America Shakespeare Festival Event Program
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The objective of the festival, as an organization, is to make Shakespeare’s works accessible to a diverse audience through free professional theater and educational programs. The objective of the program was to provide a professional looking piece in order to educate the attendees on Shakespearean theater and the organization itself. The secondary objective was to provide the piece at little or no cost to the organization and eventually to have it provide a source of revenue for the festival organization.
The festival program met not only the educational goals with its content but also its design goals for a more professional look. In addition to meeting the content and design goals, through our team of in-house sales support we were able to produce the piece at no cost allowing them to keep more money to fund the festival itself.
Click here to see the 2010 Heart of America Shakespeare Festival Event Program
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Print media, ad/sponsorship sales, design, layout, ad traffic, printing, distribution, billing/collections
