Have you ever wanted to learn more about the people you are working with or learn more about their take on industry trends and information? Well, here’s your chance to take a journey with us as we delve deeper into the world of Custom Media with our Custom Matters Blog.
We will discuss everything from custom content to mobile marketing to the latest in digital trends to social media and monetizing your communications. We’ll even sprinkle in a little humor along the way. Stop by regularly to check out our latest posts or subscribe to our blog through your browser or blog reader to have it sent directly to you. Either way, communication is always a two-way street so please leave us your comments, questions and thoughts so we can learn what matters to you.
By Barbara Kay, President
Nonstop discussions surround how to improve the attendee experience at conferences.
At the recent Healthcare Convention & Exhibitors Association (HCEA) Healthcare Convention Marketing Summit, held Jan. 19 in Boston, a panel of...
By Tricia Walsh, Vice President Media Development
Valentine’s Day is rapidly approaching and we long to hear those three little words: “Here’s some chocolate.” Or even better, “I love you.”
With Cupid’s arrow, candy hearts and red roses plastered on every advertisement we see, we are constantly reminded to...
By Eric Jacobson, Vice President, Media Development
Last week, I suggested ways to reach your organization’s 5K participants before the race. Of the 22...
By Eric Jacobson, Vice President, Media Development
Last year, I ran 22 5K runs (between January and October), all benefiting different nonprofit organizations — most of them fulfilling their mission within Greater Kansas City.
Surprisingly, of those 22 nonprofits, only a handful fully shared...
By Darren Sextro, Vice President, Sales
1. If you’re not speaking to your current and — sometimes more importantly — future customers, you can bet someone else is. Maybe you or your company’s financial holders don’t believe in the marketing spend. The ominous...
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