As the World Learns

6-23BlogSMOngoing studies in education have shown that there are as many different types of learners as there are different types of media. That would suggest that in trying to reach health care professionals with information about disease-state management, specific agents or classes of agents, incorporating new therapies into clinical practice, innovative therapies, etc., that it is critical to include many different types of media and deploy them synergistically, which is pretty much the definition of custom publishing.

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Your Branded Content Working to Educate Professionals

knowledgeAs more rigorous guidelines for accredited continuing medical education are put into place, the process for both pharmaceutical and medical-education companies attempting to provide scientifically rigorous, evidence-based, unbiased information has become onerous.  The numbers of grants submitted into the ozone of electronic grant submission sites increases; the number of grants supported decreases — suggesting that there is less material available for professional development. How do you fill the breach?

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Education Matters … to Patients

educatedpatientFor too long, too many of us in the medical education space (accredited and non-accredited) have focused on getting information out to clinicians — doctors, nurses and allied health professionals. While providing these professionals with important, evidence-based information about gold-standard disease-state management and emerging options for treatment remains critical, we may have been missing a vital cog in the educational spectrum — the patient.

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Giving Credit Its Due

stethoscopeIn the world of health care professionals, the words “medical education” have come to be associated with programs and activities that are “designated for credit,” which very broadly means they follow rules and guidelines set forth by the Accreditation Council for Continuing Medical Education.

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