4.5 Million Reasons You Should Choose Ascend Integrated Media as Your Partner

By Cam Bishop, CEO

Those 4.5 million reasons equate to $4.5 million dollars. That’s how much Ascend generated for its association partners in 2011. That’s an all-time record.

Why? Several reasons, really. First, the economy has taken a toll on every kind of business entity whether commercial, association or nonprofit. Everyone has been forced to do more with less. When this happens, the logical choice to get the work done is to outsource it. Ascend has served as an outsource vendor for its partners for 30 years now. That trend has only grown this past year.

Secondly, everyone is looking for new sources of revenue. Again here, Ascend’s team of media experts has been able to help. The diverse portfolio of media solutions that span print, digital and mobile media help clients build out their media channels and do so with total cross-platform continuity. A combination that’s not easy to find today, especially with the rapid pace of change in digital, mobile and tablet media.

Finally, staff reductions have forces many businesses and associations to either forego media projects or, again, work with an outsource communications partner. This has been an area of real growth for Ascend this past year as clients seek work with us to provide turnkey publishing services for their journals, magazines and custom publications.

Surprisingly, another key area of growth for Ascend in 2011 has been traditional show daily newspapers that are coupled with digital and mobile versions. Many associations in particular have found that they are leaving a lot of dollars on the table by allowing industry trade magazines to produce show dailies and reap 100 percent of the financial rewards.

Associations have begun to get in the show daily publishing business, which has the duel advantage of creating a new revenue stream for the association along with giving the association more direct control over voice and message to their members attending an event. Our research shows that show dailies continue to be enormously popular among both attendees and exhibitors. Attendees read it and refer to it, plus more than 50 percent take them home to share with colleagues. Exhibitors love them because show dailies provide another channel for them to use to maximize their trade show investment by driving more traffic to their booth. A real win for all involved!

Why not talk with us here at Ascend to see how we might help you grow your business, increase your revenue, create happier attendees and exhibitors and even reduce your cost structure all at the same time.

We’d love to work with you and send you a royalty check as we have for most of our 60+ active clients who, in turn, benefited in 2011 from that $4.5 million we generated for them.