Translating ‘Those 3 Little Words’ to Business Relationships

By Tricia Walsh, Vice President Media Development

Valentine’s Day is rapidly approaching and we long to hear those three little words: “Here’s some chocolate.” Or even better, “I love you.”

With Cupid’s arrow, candy hearts and red roses plastered on every advertisement we see, we are constantly reminded to express our love to those that mean the most to us. Personally. But how does that translate in business? Awkwardly?

No, fostering business relationships is critically important too. Client retention is arguably equally important to building new client relationships. Taking a moment to personally thank clients, customers, vendors and suppliers goes incredibly far in the business world. “Developing and growing business relationships makes us all better,” says one of my clients, Stephanie Batson at the American College of Emergency Physicians (ACEP). "We communicate more efficiently, we problem-solve creatively and in the end, our projects improve. I place value on our partners who acknowledge our support and are genuinely grateful for our business.”

We all work at hyper speed: multi-tasking, texting while teleconferencing — have you ever held two phones up to your ears? All hail the mute button! But this time of year, I am reminded of the benefits of slowing down and returning to the basics. A simple “thank you” can solidify a partnership for years to come, and can improve you and your company’s reputation. We are all human and we have few basic needs. Being loved, even in the business world, is paramount.

I’m taking this Valentine’s Day to say “I love you” — or more appropriately, to say “I thank you” — to each of my clients. I work hard each day to earn your business and I’m grateful for your partnership.

How do you foster your business relationships?