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There is no denying the rapidly growing and truly disruptive impact of new devices and social media. But at the same time, there is also no denying that traditional outlets are thriving in the lives of consumers today, and that they form the core of how most consumers interact with media. This is true for the general population, and it is even true among the affluent Americans that we study, even though they have the discretionary income to indulge in an array of devices, as well as the digital literacy to get the most out of them.
Throughout 2011, we have used our Mendelsohn Affluent Barometer to track new and traditional media use among American Affluents. This monthly survey consists of more than 1,000 online interviews with respondents making at least $100,000 in annual household income -- in other words, the 20% of Americans who account for about 60% of U.S. income and approximately 70% of U.S. net worth. The survey was conducted between March and May 2011. By: Stephen Kraus, Bob Shullman, in Ad Age Blogs
The Professional Convention Management Association (PCMA), UBM Studios and the Virtual Edge Institute (VEI) teamed up on a recent survey to explore how business professionals are engaging with technology during digital and face-to-face events.
“Too often the argument centers on how face-to-face or virtual best delivers on an event experience for delegates,” Michael Doyle, the executive director of VEI, says in a statement. “This survey demonstrates that there are significant similarities, as well as fundamental differences in the experience and the results regardless of format.”
One of the keys to a successful content marketing strategy is injecting variety into your content. People absorb information differently. Some people like to read. Others prefer video. Traditional marketing focusing on the written word eliminates the visual learner, people who remember information presented through images. One piece of content is gaining wide influence because it appeals to everyone: the infographic. By Sarah Mitchell in Business to Community.
There is no denying that both SEO and social media marketing are incredibly important online marketing techniques and are critical to developing a successful online presence and brand. Some marketers have heralded social media has the death of traditional search. Others say social signals will only impact the way companies handle their SEO, but not replace it. It’s the Google vs. Facebook showdown! However, neither social media nor SEO is the magic bullet to your online marketing needs. Aspects of both practices, in conjunction with numerous others, are needed to create a well-rounded and strong online brand.
Today, marketers need to be fully aware of the “Fourth Screen” because it is growing in popularity according to the recent Nielsen Company’s “Fourth Screen Network Audience Report.” So what is the Fourth Screen? In no specific order…
TV,
PC,
Mobile,
and the Fourth Screen… ?
Well that would be the screen we see essentially everywhere else.
Steve Olenski in Business 2 Community, May 27, 2011
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